Belonging & Becoming study
As a freelance designer I’ve had to opportunity to work alongside The Phoenix once again to launch a brand for a 5 year study conducted by the research team. The team came to me looking for help with branding the study, Belonging & Becoming, or B².
Belonging & Becoming (B²) is a three-year longitudinal study exploring how our connections to others affect our sense of flourishing—and why that looks different for everyone. We're inviting 1,000+ people to help us find out.
First action item with the team was to design the logo and build the brand. The team wanted to utilize a serif and sans-serif font for the brand, so I chose Garamond and Open Sans for the brand typefaces. Next I created a color palette, established photography aesthetics and started creating collateral. From there we dove into the website build to spread the word and gather participants for the study.
So far, just in a limited pilot launch, the study has 20+ participants signed up. We expect this number to significantly increase come January of 2027 when the study launches nationally.
